It’s hard to imagine what could be harder than working with a client that offers its customers fun-filled vacations in the sun. Nevertheless, we accepted this daunting challenge. For Germania Holidays, we were tasked with the challenge to refresh the brand in order to attract more a wider and more varied type of customer. We started by developing a new look and feel for the brand that better reflected the feeling of being on holiday. From our “sun-kissed” graphics, to the tonality of the copy, to the new website, and playful photography—which we shot together with the wonderfully talented Jan van Holleben—the brand instantly shook off its old persona and took on a whole new fresh and fun-filled life.