s.Oliver approached us in the process of developing and launching a new sportswear brand, called S.Oliver Active. We partnered with their team from early on to establish the look and feel of the brand, the tonality of their social media channels, as well as photograph and film their very first collections. Our work also entailed coming up with ideas for the launch of the brand, including sourcing and collaborating with local fashion and sports influencers. We continued working together for the three seasons, shooting each of their collections and helping bring the collections to life online and in stores across Europe.